So I started out with simple sketches with a ballpoint pen in my sketchbook (usually in the hotel room while my son napped) like this:
Which I then redrew with a nicer drawing pen:
When I returned to Boston I arranged the separate illustrations on the page and added halftones:
Just before I got on the plane to Texas, I was asked if I could work on a sketched-out logo (same style) for their segment as well. The concept was Entrepreneurial ideas/Innovation and to include the words and phrases you see below. My client's wish was to avoid using the lightbulb cliche as a symbol of innovation, so I created a futuristic-looking device that is (pardon the pun) light years ahead of the bulb.
Well, I can't even tell you how much I enjoyed creating these illustrations and logo. The fun of my job is finding creative ways to express ideas and I got to do just that! And Scholastic was very happy with the work. I even got to draw an Ed version of Clifford for one of the pages!