Monday, May 10, 2010

Campaign logo in orange and blue

I recently designed the logo for candidate Jim Henderson for Secretary of the Commonwealth for Massachusetts.

Jim (an Independent) chose to keep away from the usual red white and blue and go for something a little less usual for a color scheme. Beyond that I was left alone to create a few different concepts from which Jim chose and requested revisions with the final version being the image at the top.
(BTW- in order to create this stylized version of the state of Massachusetts, I first drew an exact profile of the state, and let me tell you, it's a very wavy, inlet-y state! See all the way below)
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Since there would be occasion to print the logo on orange shirts I was asked to create a (nearly) reversed version.
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Jim's business card includes a number of bar codes (on the front and back) to allow people to scan the card to learn more, make a contribution, join the team or get a reminder to vote. Very cool.

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And then the sticker design for his campaign:
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Finally, the detailed version of the Mass. Map I mentioned above:
 
Let me know what you think!
(and if you're interested in learning more about Jim, here's his website: http://jimforsoc.com/)

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