Movie Theater "Happy Meal"

The movie theater company National Amusements/Showcase Cinemas contracted me to create a design for their 1-2-3 Go Box. The box is like their Happy Meal for kids with popcorn, a drink and a candy in a handy package. Until now, their 1-2-3 Go Box was decorated with characters from kids' movies and they wanted to make the box their own.

I created three sets of concepts for the designs and they chose this one with lots, and lots of monster creatures hanging around. I then set to work illustrating and designing the graphics within the bounds of their template.

Here's the artwork within the template:

Some friends sent me these photos with the 1-2-3 Go Box:

If you find yourself with a 1-2-3 Go Box please send me a photo or post it on Facebook: facebook.com/edfrednedillustration

 This job led to a 45 second animation for the theater chain. More on that HERE

Cowboy Cactus packaging illustration

This was one of those really cool jobs that I love to do. It was sort of like illustrating a Flow Bee ad!

 

I recently illustrated the label for a cactus dressed as a cowboy that goes on your car's antenna. What a crazy product but apparently this thing sells like hotcakes and it was time to update the antiquated packaging (see below).

And, before you ask, no I didn't get a free Cowboy Cactus so don't expect to be able to spot my car in the mall parking lot.

This is how the old packaging looked. How hard is it to read the text printed over the cactus? And what's up with that guy's mustache? My version makes it easier to understand where the cactus goes and although I offered an option with a less silly guy the art director chose to go without him.

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