Art Shmooze

This is a logo I created recently for a non-profit artists advocacy group called the Graphic Artists Guild. I became president of the Boston chapter a few months back and have been working on building up membership and attendance to our events. One of our recurring events is an Art Shmooze: members and non-members get together to discuss current events in our industries, get help with hard/software issues, discuss social networking and drink some beer.

Really, I wanted to call the events "Shoot the Sh*t" but didn't think that some of our older members would appreciate that. Plus the imagery would have been visually quite unappealing.

The text is hand lettered and I created the icon to show exactly what the events are about: food goes in, words come out.