Tuesday, July 29, 2014

Movie Theater "Happy Meal"

The movie theater company National Amusements/Showcase Cinemas contracted me to create a design for their 1-2-3 Go Box. The box is like their Happy Meal for kids with popcorn, a drink and a candy in a handy package. Until now, their 1-2-3 Go Box was decorated with characters from kids' movies and they wanted to make the box their own.

I created three sets of concepts for the designs and they chose this one with lots, and lots of monster creatures hanging around. I then set to work illustrating and designing the graphics within the bounds of their template.
Here's the artwork within the template:

Some friends sent me these photos with the 1-2-3 Go Box:

If you find yourself with a 1-2-3 Go Box please send me a photo or post it on Facebook: facebook.com/edfrednedillustration

 This job led to a 45 second animation for the theater chain. More on that HERE
 Youtube video

Tuesday, July 22, 2014

Will Smith from iRobot

Flying back from California the other day flanked by my kids, I couldn't do much more than watch TV (Thank you Jet Blue!) and sketch a (very) little bit. Some Photoshop magic back at home and voilĂ :